As President of Bull Market Productions and its subsidiaries, Bruce Roberts has been active in the New York theater industry for over 25 years.
A proud graduate of the Commercial Theater Institute 14-week program, Bruce has provided marketing consulting services for Broadway and Off-Broadway shows such as Crazy For You, Jekyll and Hyde, Annie Warbucks and Blood Brothers. After assisting Producers Judith Rutherford James and Camille Cosby on the Broadway and National Tours of Having Our Say, Bruce began to focus on Theatrical Management and Producing. Working as an associate of Producer Eric Krebs, Bruce helped manage the John Housman and Douglas Fairbanks Theater Center and Associate Produced, Fyvush Finkel at Town Hall.Bruce also served as Executive Producer of the two-night sold-out run of Chess-In Concert starring Brian D’Arcy James and Alice Ripley.Bruce’s innovative marketing of the pre-Broadway tour of Rupert Holmes’ Solitary Conferment starring Stacy Keach helped shatter the box office record at the Kennedy Center for the Performing Arts in Washington DC. Well versed in many aspects of theater, Bruce also served as General Manager for Magic on Broadway at the Lambs Theater and 100 Years Into The Heart as part of the inaugural season of New York Musical Theater Festival.
As Company Manager, Bruce has worked on Too Jewish at the Westside Theater and the National Tours of Promises, Promises and Cole Porter, No Regrets.
Through Roberts Ltd. Management, Bruce has developed and Production Managed numerous shows for a variety of charities and Fortune 500 companies including three seasons of Ice Theater of New York, (included performances in Greely, Colorado, The United States Military Academy at West Point and New York’s Chelsea Piers) the 125th Birthday Celebration of Columbia Teachers College at Harlem's Apollo Theater and the New York City Mayors office multi-boro IDA Worldwide Conference. Bruce is proud of his work with The Center and Congregation Beit Simchat Torah (Congregation Beit Simchat Torah) and the NYC AIDS Memorial.
Bruce resides in New York City with his wife Babette and their two sons.